Run-time Consulting Inc. Markets ServedRun-time Consulting Inc. Markets ServedRun-time Consulting Inc. Markets Servedinfo@runtime.caRun-time Consulting Inc. Markets ServedRenewable energy technologyAerospace/defenseEngineering consultingMarketing innovation$alesExpander
Strategic Business Valuation ServicesAerospace/Defence Blog
Renewable energy technologyHealth & wellnessMarketingBusiness Exit Strategies, Business ValuationCanadian manufactures & exportersOntario Aerospace Council
Home > Strategic Business Consulting > Strategic Business Valuation Services

Strategic Business Valuation Services


Run-time Consulting provides strategic business valuation services to help you get fair market value for your intellectual property (IP) and other assets.

The only way for a buyer to realize the full value of a solution is to know all the facts and figures. Strategic business valuation is not a marketing service. You cannot use a strict marketing approach to achieve fair market value for your IP and other business assets. Investors and buyers will make their decisions based on a full understanding of the financial facts. Third-party business valuation services are unavoidable in this process.

Common Errors in the Valuation Process

IP owners have faith in their solutions, but IP buyers value only certainty in their investments:

  1. Immersion in the problem causes an inflated view of its business importance.
    1. Error: Importance of a solution is directly proportionate to the cost of the problem
  2. Attachment to solution causes inflated view of its business value
    1. Error: Value of solution is directly proportionate to the cost of the problem
  3. Internal knowledge of IP inflates perception of its business value to potential buyers
    1. Error: Legal status (patents, trademarks) of IP + past revenue + costs of replication directly attributable to IP determine its business value to potential buyers

Developing a Valuation Solution

To move from faith to certainty, from IP Marketing to IP Business Case, we need to:

  • Estimate what is at stake
  • Determine ways to maximize value
  • State recommendations
  • Lay out the most effective course of action


Run-time's strategic business valuation services are an integral part of our business growth and business exit strategies. Contact Run-time to start the process of determining and achieving fair market value for your intellectual property and other business assets.