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Home > Integrated Marketing Communications > Strategic Internet Sales & Marketing

Strategic Internet Sales & Marketing

Run-time Consulting Inc.'s strategic Internet sales & marketing services help you sell more and achieve a better return on your marketing investment. We will improve both your top line and your bottom line, because we will help you convert more prospects, and integrate your sales & marketing efforts, so you do more with less.
If your mandate is to:

  • Maximize sales of your company's products and services,
  • Minimize costs, and
  • Achieve the best possible Return on Investment for your Marketing dollars…

…then you owe it to yourself to do what it takes to gain and apply a working knowledge of Internet sales & marketing.

Internet Sales & Marketing vs. Traditional Sales & Marketing

Internet sales & marketing is not simply sales & marketing on the Internet. It is an entirely different paradigm from Traditional Marketing. If you merely apply the tenets of Traditional Marketing to Internet Marketing, you are wasting your money, your time ‑ and also your customers' time.

Marketing Concepts vs. Marketing Practice

A conceptual understanding of Internet Marketing is not enough. You have to apply this knowledge, and that means you have to change your Marketing practices. Before you can change the practice of Marketing within your organization, you have to change your organization at the strategic level. The prize goes not to the company that understand the paradigm shift, but to the company that applies it in a timely and efficient manner.

Sales Culture vs. Corporate Culture

In the sales-based organization, Sales culture is Corporate culture. Every manager and every employee is a salesperson. The selling of products and services is the sine qua non of business ‑ that without which there is no business. Therefore, it is the job of every person within the business to do his or her part to promote the selling of products and services. Internet Marketing provides an unparalleled opportunity to align Sales and Corporate culture.

Improvements in Corporate culture may seem a rather intangible benefit to use in promoting Internet Marketing. After all, Internet Marketing is rightly known for being accountable, measurable, and cost-effective. Those attributes are easy to buy. However, if you want to realize those benefits, you must also change the way that you think about Sales & Marketing, the way that you practice Sales & Marketing, and the way that your entire company relates to Sales & Marketing. As a high-level executive, it is your mandate to manage change, including changes to Corporate culture. In the final analysis, Corporate culture has a direct bearing on the top line, the bottom line, and every line in between.

The Internet should be the hub of your marketing universe. For maximum ROI on all of your marketing dollars, you need to integrate your Internet marketing efforts with all of your other sales & marketing activities, including:

  • Branding
  • Advertising
  • Public Relations/Events
  • Direct Mail
  • Email Marketing
  • Search Marketing
  • Outbound Sales
  • Inbound Sales


Run-time Consulting Inc.'s Internet sales & marketing services help you sell more and achieve a better return on your marketing investment.